Nescafé White Coffee Street Launch Campaign

creative development
The way coffee is consumed is changing with coffee shop trends attracting younger consumers. To reflect and reinforce Nescafé White Coffee’s brand perception of high quality, the direction is to position Nescafé White Coffee as a classical luxury.

Working closely with our creative director (who produced the master visual), I helped to develop some creatives for the street launch campaign such as posters, table top stickers, counter standee, machine stickers, flagliners. 
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