Hi, my name is Tricia and I am a Senior Usability Engineer at designaffairs.
Previously, I was a senior creative designer at Salesforce. Through this role I have had experience in regional (APAC) brand development, design process optimisation, A/B testing, and user research. Then I went to designing an enterprise product UI/UX at a US-based startup called Zinier. Coming from a marketing background, this is somewhat a great challenge and opportunity for me – to always keep the business objectives in mind while designing for the user and I want to do it more often. Since then I moved to a design consultancy in Germany to push my boundaries a little more, specializing in UX, as well as UI.
If I’m not thinking about design, I’m probably thinking about travelling and working out (especially yoga, swimming, trekking, and recently, trail running). If you want to know more about me, check out my work or get in touch :)