art direction  / creative development
The project is to develop a branding identity system for a friend’s newly-opened restaurant (The Granary) in Kuching, Malaysia – to help her establish a consistent brand experience across different touch points such as restaurant signages, website, menu, etc.

So few initial ideas were presented and then we finalized the direction and look/feel that most suits her business well – to then developed the rest of collaterals.

The brand personality: kitsch, genuine, delicious, unique, and fresh.
What’s it’s not: dirty, old, fake, cute, sweet.

Recently, it is also featured on Natgeotraveller (see the article here).
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